Beyond the Scroll: Deciphering the Magic of Short-Form and Long-Form Videos in Social Media
Let’s set the scene: You’re sprawled out on your couch, wrapped up burrito-style in your favorite blanket, phone in hand, and two hours deep into your For You Page on TikTok with no end in sight. Trust us, we’ve been there too. Even marketers fall victim to the TikTok binge-scroll sessions (we like to call…