In today’s digital world, consumers are more informed, discerning, and skeptical than ever. They crave genuine connections with brands that align with their values. Authenticity and transparency are no longer optional—they are essential for building trust, fostering loyalty, and driving long-term success. What Do Authenticity and Transparency Mean in Branding? Authenticity in branding means staying…
In today’s digital Wild West, where AI-generated videos can make anyone say (or sing) just about anything, deepfake technology poses a growing threat to brand reputation. These hyper-realistic, AI-crafted videos or audio clips can depict individuals making statements they never actually made—causing PR nightmares, consumer panic, and a lot of digital damage control. So, how…
The brands that succeed today aren’t just selling—they’re storytelling, building deep connections that go beyond transactions. Storytelling in marketing isn’t just a trend—it’s a powerful strategy that creates emotional connections, fosters brand loyalty, and humanizes your business. Whether you’re a small business or a global brand, leveraging storytelling can make your message more memorable and…
Table of Contents I’m incredibly grateful that working at Flourish has opened the door to many wonderful professional growth opportunities. Most recently, I was accepted into the Connect 27 class with Leadership Greater Huntsville. If you haven’t heard of Connect or Leadership Greater Huntsville, they are powerful programs designed to help industry professionals grow as…
Let’s face it—social media isn’t a one-size-fits-all solution, especially for B2B companies. While you may not need to jump on TikTok or flood Instagram with Reels, diversifying your social media presence is still essential. But don’t panic! Diversification doesn’t mean being everywhere at once. It means using the right platforms and content types to strengthen…
Understanding your brand’s target audience is a crucial prerequisite for effective marketing. Without knowing who your ideal customers are, it’s impossible to craft content that truly resonates. In our latest blog, “Content Marketing: Creating Valuable Content for Your Audience,” the first tip we shared is to “know your audience inside and out,” but what does…
In the digital age, content is more than just a marketing tool—it’s the heartbeat of your brand’s connection with your audience. But let’s be honest: producing content isn’t enough. To stand out in a sea of noise, your content needs to resonate. It must speak to your audience’s needs, challenges, and aspirations. In this blog,…
In the ever-evolving landscape of small to medium-sized businesses, the ability to navigate and manage crises effectively can mean the difference between disaster and triumph. Crisis communications is not merely a reactive measure but a proactive strategy that ensures business preparedness and resilience. For SMBs, having a robust crisis response plan and employing effective communication…
In today’s digital age, building a successful social media strategy is crucial for small to medium-sized businesses aiming to thrive in both B2C and B2B markets. With an effective social media presence, companies can engage with their target audience, drive brand awareness, and foster customer loyalty. Whether you are a small business owner looking to…
Let’s face it: B2B marketing can often feel like navigating an endless maze. You’ve got multiple stakeholders, long sales cycles, and complex decision-making processes. It’s enough to make even the most seasoned C-suite executive break into a cold sweat! But here’s the good news—you’re not alone, and there are tried-and-true B2B marketing tactics that can…
When seeking media coverage, it’s essential to understand both what makes a story newsworthy and how to effectively pitch it to the press. We’ve teamed up with Takara Swoopes, editor of Huntsville Magazine, to provide you with the ultimate media pitching resource. First, explore the seven elements of newsworthiness, helping you assess whether your story…
Being actively involved in your community is more than just a noble endeavor—it’s a crucialelement for personal and company branding. Whether you’re an individual or a business,engaging with local initiatives is a win-win situation. Not only do you contribute to making theworld a better place, but you also align with personal or corporate goals, achieving…
We are more than halfway through the year, which is a great time to start thinking about your marketing strategies for Q4 and 2025. Staying on top of the ever-evolving trends isn’t just advantageous; it’s crucial if you want to keep your edge and grow your business. But if you’re running a business or juggling…
From non-profits and educational institutions to business-to-consumer companies and government agencies, public relations (PR) is essential to the success of an organization. PR is more than just media and community relations; it’s a strategic tool for shaping how the public perceives your brand. In fact, effective PR strategies not only communicate your brand’s values but…
Brand collaborations have become a strategic tool for companies to amplify their reach, engage new audiences, and create buzzworthy products. When two brands join forces, they can leverage each other’s strengths, creativity, and market presence to deliver unique and memorable experiences. Here, we explore five iconic brand collaborations that have made waves in their respective…
As the Creative Director at Flourish, I always enjoy seeing a logo design or redesign as the next project coming down the pipeline. Whether it’s in the defense, aerospace, or nonprofit sectors, we’re fortunate enough to have a ton of variety, which keeps things very exciting! I like to spark ideas for a project by…
Establishing yourself as a speaker and expert in your field can significantly amplify your professional influence and open new opportunities for growth and networking. As a marketing and public relations firm, we understand the value of positioning yourself effectively in your industry – and it’s easier than you may think. Here are some practical tips…
Let’s unravel the secrets to creating content that not only informs but captivates your audience. In a world where content overflow is the norm, mastering the art of grabbing and maintaining attention is an art. Let’s dive into four strategies to make your content informative and irresistibly engaging. The 5-Second Rule: Grab Attention Swiftly In…
Let’s set the scene: You’re sprawled out on your couch, wrapped up burrito-style in your favorite blanket, phone in hand, and two hours deep into your For You Page on TikTok with no end in sight. Trust us, we’ve been there too. Even marketers fall victim to the TikTok binge-scroll sessions (we like to call…
When a crisis occurs, PR is your first line of defense. Creativity is key, and the most off-the-wall ideas can sometimes be the most effective PR tactics.
Our team is sharing our collection of some of our favorite holiday recipes! Ranging from desserts to entrées, there is something for everyone to enjoy!
As women, we’re expected to do it all, balancing career, family, and home while appearing calm and put together on the surface. When family members get sick, women traditionally take on the role of…
Whether you’re browsing the internet, scrolling through social media, or just watching TV, you’ve probably noticed by now that influencers are everywhere. Youth and beauty have always been valued in American society, especially for women…
Cars and other vehicles are finely tuned machines with a lot of working parts, and if one of those parts goes bad it can cascade into various and often very expensive and dangerous problems. It’s important to schedule regular maintenance before the dreaded Check Engine light comes on – when problems pop up, ignoring a weird noise…
Flourish Founder Megan Nivens-Tannett had her first brush with mortality at a very young age when she learned that her grandmother was dying of breast cancer at 54. It was devastating to watch, but she was so young and never really understood the reason for her early death until later in life. Growing up, the…
Ah, work-life balance – you may have heard of it. In today’s fast-paced world, where technology enables constant connection, maintaining a healthy work-life balance has become an elusive goal for many. The demands of the modern workplace can take a toll on our mental health, making it crucial to prioritize and cultivate a balance between…
As the annual Small Business Awards Celebration approaches, my heart swells with gratitude and reflection. It’s a moment to look back at what has truly been an extraordinary chapter in the Flourish story. Our journey began in 2018. Just a year later, Logan (my first hire) and I found ourselves as proud nominees for the…
Late last year, we shared a blog post discussing recent trends in the media. While many of these findings remain relevant now, the world of marketing and PR is continually changing and evolving, and it’s essential to keep tabs on ongoing developments to stay ahead of the curve. The data covers a lot of ground,…
There’s been a lot of buzz in the news lately about the growing influence of ChatGPT, Stable Diffusion, Midjourney, and other generative AI platforms. It may feel brand new, but AI has been a part of our daily lives for years – if you’ve asked Siri or Google Assistant for a recipe or directions, have…
This season is characterized by significant changes, whether from the blooming foliage and emergence of new life in nature or the excited anticipation of schoolchildren preparing for summer vacations. Change, although often challenging, can be a much-needed catalyst for progress. Recently, our team reflected on the changes experienced during this period, leading us to consider…
Now, more than ever, awareness around mental health diagnoses is becoming an important topic in the workplace. The World Health Organization (WHO) states that an estimated 15% of working-age adults have a mental disorder. At Flourish, we’re dedicated to creating an open and welcoming environment that not only celebrates the differences of each team member,…
We get it – learning how to promote your business can be challenging to navigate when industry leaders use jargon that’s hard to decipher. Check out Five Terms Every PR Pro Should Know, and you’ll be speaking the PR language in no time! A pitch is a highly targeted story idea to send to a…
Does your organization have multiple locations? Have some of your team members expressed feeling disconnected or left out of company announcements and events? Is there a lack of understanding from the team on company goals, updates, and milestones?
If you’ve answered “yes” to any of these questions, have you asked yourself, “how effective is my organization’s internal communications strategy?”
When collateral is managed by different members of your team, lack of cohesive branding can confuse your audience. The goal is to create the same type of emotion for each person in your target market. If every piece of collateral isn’t consistent, your brand won’t be as memorable, or worse, you can lose the trust of your audience with the perception of unprofessionalism. So, how can you ensure your team is portraying your brand correctly? Learn more in this blog.
Did you know thousands of journalists are surveyed every year about their industry and how they view public relations (PR)? The data shows a little bit of everything: pain points, preferences and trends that are surfacing within the media industry. These surveys are collaborative, often endorsed by highly respected journalistic institutions, and provide great insight…
The holiday season is upon us, and with hosting holiday parties, traveling to visit family, shopping for Christmas presents, wrapping gifts, and cooking delicious meals, we know how stressful it can be. The most important thing about this season is to cherish time with your loved ones and if we can help make that happen in the smallest way, then we’re going to! To ease the stress of finding the perfect holiday recipes for your gatherings, we’ve compiled a list of our festive favorites. From tasty cocktails to main course entrees, we’ve got you covered. Enjoy!
Are you searching for a unique, affordable corporate gift for clients? What about a thoughtful Secret Santa present for your co-worker? Or how about a clever Dirty Santa idea for your holiday party? Whoever you’re buying for, impress them with a taste of Rocket City. Enjoy!
The marketing world is in a state of continual evolution as technology and consumer trends change. New, emerging marketing trends are no exception, so let’s dive into what to expect for next year.
With Google ending third-party cookies in Chrome in 2024 and browsers such as Safari, Firefox, and Microsoft Edge actively working to increase user privacy, digital marketers will need to find new ways to deliver personalized experiences and to ensure the consistent flow of data downstream. There are plenty of trending options out there to keep your messaging fresh and relevant as trends shift to accommodate new technology and buyer behavior.
For a budding entrepreneur or a small business owner, it’s essential to create a personal brand that will help your business to truly bloom.
Jeff Bezos sums it up nicely with this quote. We want people to speak highly of us, to include what we want to be known for. Creating a strong personal brand can help you elevate your message, strengthen your organization, broaden your network, become the status quo, and unveil new clients, customers, partners, and avenues for monetization.
Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.
Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.
Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.
How can your business leverage public relations to elevate your brand, strengthen your overall public perception while creating a community of trust? Here are 5 tips on how we’ve leveraged strategic PR to elevate our clients’ brands by working smarter, not harder, followed by real-world examples to demonstrate ROI.
Now, more than ever, it’s important to understand your team’s preferred communication process. However, understanding coworkers’ various communication styles has never been easy to do. So, how can decision-makers ensure an efficient and communicative workplace environment for their employees? By getting better insight and understanding of your employee’s behavioral characteristics. Research has shown that collaboration…
Employees are the best company advocates. Whether you do business in govcon or entertainment, it’s important to understand the value of your team’s social media support. LinkedIn is a great platform to not only encourage your team to develop a personal brand but also in helping more people learn about your business’s values, culture, and…
When you think of a brand, the first thing that usually comes to mind is its logo. However, did you know there are seven variations of logos? You may not realize it, but you’ve probably seen all seven types in one way or another. Logos represent your brand, your personality, and if done right, is…
If you have an email account, we can guarantee that you check it at least once a day. Whether it be your personal or business email, you get updates on information you find most useful and important to you right in your inbox. As a result, newsletters are an important part of any communication strategy…
Flourish’s Founder and CEO, Megan Nivens-Tannett, was recently featured in Costo Connection’s March Cover Story. This piece features stories of triumph from five entrepreneurs and Costco Business Members from all over the country, elaborating on the ways they’ve managed to pivot, adapt, and survive the pandemic. According to the latest small business statistics, nearly one-third…
Flourish teamed up with one of our government contracting clients, JS Solutions, and did a 2-part podcast series with govcon Guru, Michael LeJeune on his Game Changers Podcast. With more than 197,000 downloads, Game Changers is the number one podcast in the nation for educating companies on how to accelerate their government sales. Part 1…
The social media landscape constantly evolves more and more each day. It seems like every time you think you’ve finally figured out how a social platform works, it has new features or the platform you’re used to using completely changes. As strategic marketers, we’re well aware of how social media has transformed the way we…
Trade shows provide businesses across the globe with opportunities to showcase their products and services, engage with industry leaders and professionals, stay in touch with customers, and build relationships with potential leads. Although the COVID-19 pandemic brought in-person events to a halt, conferences are making a long-awaited return. If you’re looking to jump back into…
As teams continue to grow and evolve, it’s no surprise to see our colleagues transition into different chapters of their careers. In the case of our Senior Account Coordinator, Presley Price, the time has come to do just that! We’re so honored to have had the chance to work with Presley and to see her…
What is Google My Business? Have you heard about Google My Business? If you don’t currently own a Google My Business account or are unfamiliar with it, we guarantee you’ve used it in some capacity. For example, you’ve probably used Google to search for something along the lines of, “delicious chocolate, Huntsville, Alabama.” Or, you…
Did you know there are thousands of regularly used colors and millions more that can be distinguished by the human eye? Naming each color would be impossible. However, scientists have devised various systems of assigning numeric values to colors. These systems are called color models, and they provide precise methods for naming and reproducing exact…
Community Giving with United Way We recently sat down with the stellar team from United Way of Madison County. Hear more from Claudia and Kathy from United Way on the needs of our community and the importance of lending a helping hand throughout the year. This was an inspiring and eye-opening interview for our team.…
Google Analytics (Analytics) is an invaluable tool for business owners and marketers as it enables insight into website user behavior, providing you with the data you need to make informed decisions and optimize your communications strategy. Analytics is useful for all businesses in Huntsville, but the platform has several tools designed specifically to benefit e-commerce…
Now more than ever, social media platforms are prioritizing videos in their algorithm. Video marketing in Huntsville has evolved over the past 10 years in Huntsville and will become more and more popular over time. Keep in mind, a great video is a visual representation of the story you want to tell your audience. What…
Happy Holidays from the Flourish team! The holiday season is one of our favorite times of the year, so to celebrate, we’ve collectively chosen to take our festivities to the next level. We know you’ve gotten to know our team in many settings. Whether it was at a networking event, a workshop, or in our…
If you want your marketing strategy to work for you and help you reach your long-term business goals, you must first create a solid foundation based on research, data and facts to guide your decision making process. The best place to start is with a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. A SWOT analysis…
In this digital age, determining if your marketing strategy is effective is easier now than ever before. From digital media, to print advertising, you can track everything if you put the right metrics in place from the start. The one platform every business should be using to closely track these metrics is Google Analytics. If…
Despite the power of social media and the ability it grants your company to tell its story and connect directly with your customers, media relations is still an important part of any strategic communications strategy. By incorporating media relations into your overarching communications plan, you can build brand awareness among your target audience and establish…
When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding. The way companies recruit candidates and retain employees has changed. Social…
Check this out: nearly 40% of marketers believe that their marketing strategy is ineffective. There may be a variety of reasons behind this – but one thing we know for certain is that a lack of attention and evaluation is a key contributor to this stat. When was the last time YOU sat down and…
Flourish is absolutely honored to take part in this year’s Flagship Program, which is part of Leadership of Greater Huntsville’s core program offering. Flagship is a ten-month program designed for established senior leaders who have demonstrated leadership experience and proven success over significant business operations. Flagship provides in-depth knowledge of our community and facilitates small…
Our Founder & CEO, Megan, had an opportunity to speak with Alec Harvey of Business Alabama Magazine to talk about her journey as a “self-taught entrepreneur.” Listen to the full interview here or read the transcription below. Megan Nivens-Tannett followed a long and winding road to get to where she is today – founder and CEO of…
If you’re in the communications industry, you’ve likely debated working at a marketing agency or in-house for an organization or nonprofit within their marketing and communications department. Agencies are known for providing a fast-paced environment with an opportunity to touch many aspects of client work, are typically known to have pretty creative office spaces (think…
During the summer of 2021, we had the opportunity to hire two interns to our team, Keona and Belle. Keona is a senior at Alabama A&M University, double majoring in marketing and management. Belle recently graduated from St. John Paul II Catholic High School and will be attending the University of Alabama in Birmingham this…
Canva is known as the graphic design tool for the non-designer. If you don’t have the resources to hire an in-house designer or the time to become an Adobe aficionado, Canva can offer you the tools to create beautiful social media graphics and other marketing materials easily and affordably. Canva is also a fantastic tool…
Recently, our Founder sat down with Julia McLaughlin with the podcast, Her Agency Toolkit, to talk about her journey as an entrepreneur. Her Agency Toolkit is a podcast designed to encourage and inspire women entrepreneurs working in digital marketing. There’s a lot of great info here – so feel free to listen to the podcast…
As we all know, the world of social media is full of opportunity. Most times, we’ll get caught up in the stories we have to tell, announcements to make, and information to share. However, as we work through our creativity, simple yet important tasks in social media management can fall through the cracks. Social media,…
(HUNTSVILLE, Ala.) Flourish, a full-service, Huntsville-based strategic marketing and public relations firm, recently hired Nicole Boonin and Allison Richter to support their growing efforts. Since its founding in 2018, Flourish has supported many companies in the Tennessee Valley community spanning the real estate, telecommunications, software, cybersecurity, advocacy, transportation & logistics, government contracting, entertainment and nonprofit…
If you’re part of the massive movement that’s been taking the Rocket City by storm over the past several years, you’re well aware of the opportunity that lies ahead to support our Nation’s military. “A new era for aerospace and defense has been emerging — and Huntsville is capitalizing on it.” — CNBC There are…
To say we were PUMPED to be recognized as this year’s Emerging Entrepreneur of the Year by The Catalyst Center for Business and Entrepreneurship is an understatement. Sure, we’ve had wins – and we celebrate them often. We celebrate each others’ victories, our ability to overcome problems, and most importantly, the desire we have to…
If your business is not using Canva, you are totally missing out. The ‘graphics design tool for the non-graphic designer’ is the answer to creative prayers everywhere. This inexpensive and versatile tool will change the way you develop creative assets – to include everything from social media posts, business cards, brochures, to invitations, gifs and…
We are SO excited to get back outdoors as we embrace a safer environment with the COVID-19 vaccine making its way throughout our community. 2020 brought a wealth of firsts to most of us – but one thing it also brought was a nagging few extra pounds that we’re happy to get rid of. Well,…
All too often companies approach their marketing efforts with a general plan and not a clear strategy. What’s the difference? A plan may consist of some general goals and ideas about how to reach them. On the other hand, a strategy is data-driven, targeted, and includes ways to track and measure results so that you…
Our interns have finally graduated to full-time positions at Flourish! Their hard work and dedication has proven to be very valuable to our team and we look forward to their continued success. Merritt and Morgan are here to give you an inside peek into their first two months at Flourish. Merritt: I am beyond grateful…
United Cerebral Palsy of Huntsville & Tennessee Valley (UCP Huntsville) works hard year-round to provide necessary services to residents of Huntsville and the Tennessee Valley. UCP Huntsville’s mission is to enhance the quality of life for individuals with disabilities and promote their independence, self-sufficiency and full citizenship in the community through direct services, assistive technology,…
Our team at Flourish has decided to put their HGTV knowledge to use and renovate a Barbie DreamHouse! We have until November 20 to take this outdated dollhouse from drab to fab. Our team has been hard at work to “Flip or Flourish” as part of United Cerebral Palsy of Huntsville’s first-ever Flipping for the…
October is mental health awareness month, and our team is passionate about breaking the stigma that often comes with having a mental illness. Mental health issues take many different forms and affect everyone differently. Many feel the need to stay quiet and are embarrassed to talk to loved ones or friends out of fear of…
We couldn’t resist 🙂 In all seriousness, there’s a reason why our business is called Flourish. Not because we like plants; we can hardly keep them alive. It’s because of what the word means: to achieve success, prosper; to be in a state of activity or production; to reach a height of development or influence; to make bold…
One of the many, many, many things that makes Huntsville amazing is Tim Miller. Tim hosts In tune with tmill which is a podcast for the community, the independent business owners, for every generation of positive like minds. Each week they will have an engaging conversation with teachers, entrepreneurs, activists, to explore ideas and learn. Flourish…
We were so honored to be part of the amazing journey that took place across the globe in 2019, which was the Music from the Moon singer/songwriter competition inspired by the Apollo 11 moon landing. A documentary following the winner of that competition, Maiah Wynne, helped showcase the amazing experience that occurred in Huntsville while she was here celebrating…
HUNTSVILLE, Ala. — Businesses across the country are having to adjust to the new normal: That their digital presence is their main presence. Flourish, a local marketing and public relations firm, is helping businesses to up their digital game, and they say it’s more important than ever for businesses to be building their brand– not letting…
The list of ah-mazing women we get to interact with on a daily basis – and those that inspire us from afar – could go on forever. And ever. And like, ever. One of the many, many reasons we love being in Huntsville, AL is the phenomenal community and network of people that we get…
Businesses tend to equate marketing with “koozies, pens and assorted trade show swag.” “I can’t tell you how many companies we’ve worked with who believe that the only role of a marketing department is to order t-shirts and set up the next tradeshow booth,” said Megan Nivens-Tannett, founder and CEO of Flourish, a marketing and…
(HUNTSVILLE, Ala.) – Madison County is home to the largest public safety communications center in the state of Alabama with the Huntsville-Madison County 9-1-1 System, which serves the cities of Huntsville and Madison, along with Madison County, by dispatching emergency calls to all police, fire and emergency medical service (EMS) agencies in the county daily.…
Every holiday season is a struggle to get your loved ones something you know they will cherish for years to come. Playing Santa can come with a very specific set of struggles- namely how do you find presents that are as unique as your family? While malls and online outlets are packed with options, finding…
Huntsville, Ala. – Flourish, a full-service, Huntsville-based marketing and public relations firm, recently hired two employees, doubling its workforce. Joining Flourish are Alex Hendrix, as account manager, and Presley Price, as account coordinator. Hendrix, serving most recently as the assistant general manager of Homewood Suites in Huntsville, has been an active member of the music…
The seventh annual BIG Marketing & PR Event was held on October 29, 2019, at the Jackson Center in Huntsville, AL. This event, co-hosted by The Catalyst and the North Alabama Public Relations Council, is a day-long experience focused on providing strategy-driven marketing and public relations idea and information. Debra Alfarone, an Edward R. Murrow Award-winning…
Flourish CEO and Founder, Megan Nivens-Tannett, is no stranger to being a Mom and managing a business. “It’s the hardest thing I’ve ever done, but so, so worth it.” said Nivens-Tannett. This year, the Catalyst Center for Business and Entrepreneurship hosted its fourth annual Mompreneur event, which brought in over 90 local business owners to take part…
