When seeking media coverage, it’s essential to understand both what makes a story newsworthy and how to effectively pitch it to the press. We’ve teamed up with Takara Swoopes, editor of Huntsville Magazine, to provide you with the ultimate media pitching resource. First, explore the seven elements of newsworthiness, helping you assess whether your story…
Being actively involved in your community is more than just a noble endeavor—it’s a crucialelement for personal and company branding. Whether you’re an individual or a business,engaging with local initiatives is a win-win situation. Not only do you contribute to making theworld a better place, but you also align with personal or corporate goals, achieving…
We are more than halfway through the year, which is a great time to start thinking about your marketing strategies for Q4 and 2025. Staying on top of the ever-evolving trends isn’t just advantageous; it’s crucial if you want to keep your edge and grow your business. But if you’re running a business or juggling…
From non-profits and educational institutions to business-to-consumer companies and government agencies, public relations (PR) is essential to the success of an organization. PR is more than just media and community relations; it’s a strategic tool for shaping how the public perceives your brand. In fact, effective PR strategies not only communicate your brand’s values but…
Brand collaborations have become a strategic tool for companies to amplify their reach, engage new audiences, and create buzzworthy products. When two brands join forces, they can leverage each other’s strengths, creativity, and market presence to deliver unique and memorable experiences. Here, we explore five iconic brand collaborations that have made waves in their respective…
As the Creative Director at Flourish, I always enjoy seeing a logo design or redesign as the next project coming down the pipeline. Whether it’s in the defense, aerospace, or nonprofit sectors, we’re fortunate enough to have a ton of variety, which keeps things very exciting! I like to spark ideas for a project by…
Branding | Core Messaging | Website Design & Development | Collateral Refresh | Digital Strategy & Social Media | Content Planning and Execution | Webinar Development and Promotion
Establishing yourself as a speaker and expert in your field can significantly amplify your professional influence and open new opportunities for growth and networking. As a marketing and public relations firm, we understand the value of positioning yourself effectively in your industry – and it’s easier than you may think. Here are some practical tips…
Let’s unravel the secrets to creating content that not only informs but captivates your audience. In a world where content overflow is the norm, mastering the art of grabbing and maintaining attention is an art. Let’s dive into four strategies to make your content informative and irresistibly engaging. The 5-Second Rule: Grab Attention Swiftly In…
Let’s set the scene: You’re sprawled out on your couch, wrapped up burrito-style in your favorite blanket, phone in hand, and two hours deep into your For You Page on TikTok with no end in sight. Trust us, we’ve been there too. Even marketers fall victim to the TikTok binge-scroll sessions (we like to call…
