Does your organization have multiple locations? Have some of your team members expressed feeling disconnected or left out of company announcements and events? Is there a lack of understanding from the team on company goals, updates, and milestones?
If you’ve answered “yes” to any of these questions, have you asked yourself, “how effective is my organization’s internal communications strategy?”
When collateral is managed by different members of your team, lack of cohesive branding can confuse your audience. The goal is to create the same type of emotion for each person in your target market. If every piece of collateral isn’t consistent, your brand won’t be as memorable, or worse, you can lose the trust of your audience with the perception of unprofessionalism. So, how can you ensure your team is portraying your brand correctly? Learn more in this blog.
Did you know thousands of journalists are surveyed every year about their industry and how they view public relations (PR)? The data shows a little bit of everything: pain points, preferences and trends that are surfacing within the media industry. These surveys are collaborative, often endorsed by highly respected journalistic institutions, and provide great insight…
The holiday season is upon us, and with hosting holiday parties, traveling to visit family, shopping for Christmas presents, wrapping gifts, and cooking delicious meals, we know how stressful it can be. The most important thing about this season is to cherish time with your loved ones and if we can help make that happen in the smallest way, then we’re going to! To ease the stress of finding the perfect holiday recipes for your gatherings, we’ve compiled a list of our festive favorites. From tasty cocktails to main course entrees, we’ve got you covered. Enjoy!
Are you searching for a unique, affordable corporate gift for clients? What about a thoughtful Secret Santa present for your co-worker? Or how about a clever Dirty Santa idea for your holiday party? Whoever you’re buying for, impress them with a taste of Rocket City. Enjoy!
The marketing world is in a state of continual evolution as technology and consumer trends change. New, emerging marketing trends are no exception, so let’s dive into what to expect for next year.
With Google ending third-party cookies in Chrome in 2024 and browsers such as Safari, Firefox, and Microsoft Edge actively working to increase user privacy, digital marketers will need to find new ways to deliver personalized experiences and to ensure the consistent flow of data downstream. There are plenty of trending options out there to keep your messaging fresh and relevant as trends shift to accommodate new technology and buyer behavior.
For a budding entrepreneur or a small business owner, it’s essential to create a personal brand that will help your business to truly bloom.
Jeff Bezos sums it up nicely with this quote. We want people to speak highly of us, to include what we want to be known for. Creating a strong personal brand can help you elevate your message, strengthen your organization, broaden your network, become the status quo, and unveil new clients, customers, partners, and avenues for monetization.
Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.
Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.
Your organization may be engaged in a variety of digital marketing efforts, but are you tracking their results efficiently and consistently? From email campaign link clicks to website traffic sources, there are a variety of key performance indicators that are critical to keep a pulse on to ensure your investments are seeing conversions at an optimized rate. When you have a multitude of digital marketing sources with different KPIs and platforms to track in, it can be challenging to monitor them in a streamlined fashion that is digestible for all stakeholders.