How can your business leverage public relations to elevate your brand, strengthen your overall public perception while creating a community of trust? Here are 5 tips on how we’ve leveraged strategic PR to elevate our clients’ brands by working smarter, not harder, followed by real-world examples to demonstrate ROI.
Now, more than ever, it’s important to understand your team’s preferred communication process. However, understanding coworkers’ various communication styles has never been easy to do. So, how can decision-makers ensure an efficient and communicative workplace environment for their employees? By getting better insight and understanding of your employee’s behavioral characteristics. Research has shown that collaboration…
Employees are the best company advocates. Whether you do business in govcon or entertainment, it’s important to understand the value of your team’s social media support. LinkedIn is a great platform to not only encourage your team to develop a personal brand but also in helping more people learn about your business’s values, culture, and…
When you think of a brand, the first thing that usually comes to mind is its logo. However, did you know there are seven variations of logos? You may not realize it, but you’ve probably seen all seven types in one way or another. Logos represent your brand, your personality, and if done right, is…
If you have an email account, we can guarantee that you check it at least once a day. Whether it be your personal or business email, you get updates on information you find most useful and important to you right in your inbox. As a result, newsletters are an important part of any communication strategy…
Flourish’s Founder and CEO, Megan Nivens-Tannett, was recently featured in Costo Connection’s March Cover Story. This piece features stories of triumph from five entrepreneurs and Costco Business Members from all over the country, elaborating on the ways they’ve managed to pivot, adapt, and survive the pandemic. According to the latest small business statistics, nearly one-third…
Flourish teamed up with one of our government contracting clients, JS Solutions, and did a 2-part podcast series with govcon Guru, Michael LeJeune on his Game Changers Podcast. With more than 197,000 downloads, Game Changers is the number one podcast in the nation for educating companies on how to accelerate their government sales. Part 1…
The social media landscape constantly evolves more and more each day. It seems like every time you think you’ve finally figured out how a social platform works, it has new features or the platform you’re used to using completely changes. As strategic marketers, we’re well aware of how social media has transformed the way we…
Trade shows provide businesses across the globe with opportunities to showcase their products and services, engage with industry leaders and professionals, stay in touch with customers, and build relationships with potential leads. Although the COVID-19 pandemic brought in-person events to a halt, conferences are making a long-awaited return. If you’re looking to jump back into…
As teams continue to grow and evolve, it’s no surprise to see our colleagues transition into different chapters of their careers. In the case of our Senior Account Coordinator, Presley Price, the time has come to do just that! We’re so honored to have had the chance to work with Presley and to see her…