Happy Holidays from the Flourish team! The holiday season is one of our favorite times of the year, so to celebrate, we’ve collectively chosen to take our festivities to the next level. We know you’ve gotten to know our team in many settings. Whether it was at a networking event, a workshop, or in our…
If you want your marketing strategy to work for you and help you reach your long-term business goals, you must first create a solid foundation based on research, data and facts to guide your decision making process. The best place to start is with a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. A SWOT analysis…
In this digital age, determining if your marketing strategy is effective is easier now than ever before. From digital media, to print advertising, you can track everything if you put the right metrics in place from the start. The one platform every business should be using to closely track these metrics is Google Analytics. If…
Despite the power of social media and the ability it grants your company to tell its story and connect directly with your customers, media relations is still an important part of any strategic communications strategy. By incorporating media relations into your overarching communications plan, you can build brand awareness among your target audience and establish…
When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding. The way companies recruit candidates and retain employees has changed. Social…
Check this out: nearly 40% of marketers believe that their marketing strategy is ineffective. There may be a variety of reasons behind this – but one thing we know for certain is that a lack of attention and evaluation is a key contributor to this stat. When was the last time YOU sat down and…
Flourish is absolutely honored to take part in this year’s Flagship Program, which is part of Leadership of Greater Huntsville’s core program offering. Flagship is a ten-month program designed for established senior leaders who have demonstrated leadership experience and proven success over significant business operations. Flagship provides in-depth knowledge of our community and facilitates small…
Our Founder & CEO, Megan, had an opportunity to speak with Alec Harvey of Business Alabama Magazine to talk about her journey as a “self-taught entrepreneur.” Listen to the full interview here or read the transcription below. Megan Nivens-Tannett followed a long and winding road to get to where she is today – founder and CEO of…
If you’re in the communications industry, you’ve likely debated working at a marketing agency or in-house for an organization or nonprofit within their marketing and communications department. Agencies are known for providing a fast-paced environment with an opportunity to touch many aspects of client work, are typically known to have pretty creative office spaces (think…
During the summer of 2021, we had the opportunity to hire two interns to our team, Keona and Belle. Keona is a senior at Alabama A&M University, double majoring in marketing and management. Belle recently graduated from St. John Paul II Catholic High School and will be attending the University of Alabama in Birmingham this…