In the ever-evolving landscape of small to medium-sized businesses, the ability to navigate and manage crises effectively can mean the difference between disaster and triumph. Crisis communications is not merely a reactive measure but a proactive strategy that ensures business preparedness and resilience. For SMBs, having a robust crisis response plan and employing effective communication…
In today’s digital age, building a successful social media strategy is crucial for small to medium-sized businesses aiming to thrive in both B2C and B2B markets. With an effective social media presence, companies can engage with their target audience, drive brand awareness, and foster customer loyalty. Whether you are a small business owner looking to…
Let’s face it: B2B marketing can often feel like navigating an endless maze. You’ve got multiple stakeholders, long sales cycles, and complex decision-making processes. It’s enough to make even the most seasoned C-suite executive break into a cold sweat! But here’s the good news—you’re not alone, and there are tried-and-true B2B marketing tactics that can…
When seeking media coverage, it’s essential to understand both what makes a story newsworthy and how to effectively pitch it to the press. We’ve teamed up with Takara Swoopes, editor of Huntsville Magazine, to provide you with the ultimate media pitching resource. First, explore the seven elements of newsworthiness, helping you assess whether your story…
Table of Contents I’m incredibly grateful that working at Flourish has opened the door to many wonderful professional growth opportunities. Most recently, I was accepted into the Connect 27 class with Leadership Greater Huntsville. If you haven’t heard of Connect or Leadership Greater Huntsville, they are powerful programs designed to help industry professionals grow as…
We are more than halfway through the year, which is a great time to start thinking about your marketing strategies for Q4 and 2025. Staying on top of the ever-evolving trends isn’t just advantageous; it’s crucial if you want to keep your edge and grow your business. But if you’re running a business or juggling…
From non-profits and educational institutions to business-to-consumer companies and government agencies, public relations (PR) is essential to the success of an organization. PR is more than just media and community relations; it’s a strategic tool for shaping how the public perceives your brand. In fact, effective PR strategies not only communicate your brand’s values but…
Brand collaborations have become a strategic tool for companies to amplify their reach, engage new audiences, and create buzzworthy products. When two brands join forces, they can leverage each other’s strengths, creativity, and market presence to deliver unique and memorable experiences. Here, we explore five iconic brand collaborations that have made waves in their respective…
As the Creative Director at Flourish, I always enjoy seeing a logo design or redesign as the next project coming down the pipeline. Whether it’s in the defense, aerospace, or nonprofit sectors, we’re fortunate enough to have a ton of variety, which keeps things very exciting! I like to spark ideas for a project by…
Establishing yourself as a speaker and expert in your field can significantly amplify your professional influence and open new opportunities for growth and networking. As a marketing and public relations firm, we understand the value of positioning yourself effectively in your industry – and it’s easier than you may think. Here are some practical tips…