Late last year, we shared a blog post discussing recent trends in the media. While many of these findings remain relevant now, the world of marketing and PR is continually changing and evolving, and it’s essential to keep tabs on ongoing developments to stay ahead of the curve. The data covers a lot of ground,…
There’s been a lot of buzz in the news lately about the growing influence of ChatGPT, Stable Diffusion, Midjourney, and other generative AI platforms. It may feel brand new, but AI has been a part of our daily lives for years – if you’ve asked Siri or Google Assistant for a recipe or directions, have…
This season is characterized by significant changes, whether from the blooming foliage and emergence of new life in nature or the excited anticipation of schoolchildren preparing for summer vacations. Change, although often challenging, can be a much-needed catalyst for progress. Recently, our team reflected on the changes experienced during this period, leading us to consider…
We get it – learning how to promote your business can be challenging to navigate when industry leaders use jargon that’s hard to decipher. Check out Five Terms Every PR Pro Should Know, and you’ll be speaking the PR language in no time! A pitch is a highly targeted story idea to send to a…
Did you know thousands of journalists are surveyed every year about their industry and how they view public relations (PR)? The data shows a little bit of everything: pain points, preferences and trends that are surfacing within the media industry. These surveys are collaborative, often endorsed by highly respected journalistic institutions, and provide great insight…
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The marketing world is in a state of continual evolution as technology and consumer trends change. New, emerging marketing trends are no exception, so let’s dive into what to expect for next year.
With Google ending third-party cookies in Chrome in 2024 and browsers such as Safari, Firefox, and Microsoft Edge actively working to increase user privacy, digital marketers will need to find new ways to deliver personalized experiences and to ensure the consistent flow of data downstream. There are plenty of trending options out there to keep your messaging fresh and relevant as trends shift to accommodate new technology and buyer behavior.
For a budding entrepreneur or a small business owner, it’s essential to create a personal brand that will help your business to truly bloom.
Jeff Bezos sums it up nicely with this quote. We want people to speak highly of us, to include what we want to be known for. Creating a strong personal brand can help you elevate your message, strengthen your organization, broaden your network, become the status quo, and unveil new clients, customers, partners, and avenues for monetization.
How can your business leverage public relations to elevate your brand, strengthen your overall public perception while creating a community of trust? Here are 5 tips on how we’ve leveraged strategic PR to elevate our clients’ brands by working smarter, not harder, followed by real-world examples to demonstrate ROI.
The social media landscape constantly evolves more and more each day. It seems like every time you think you’ve finally figured out how a social platform works, it has new features or the platform you’re used to using completely changes. As strategic marketers, we’re well aware of how social media has transformed the way we…