Trade shows provide businesses across the globe with opportunities to showcase their products and services, engage with industry leaders and professionals, stay in touch with customers, and build relationships with potential leads. Although the COVID-19 pandemic brought in-person events to a halt, conferences are making a long-awaited return. If you’re looking to jump back into…
As teams continue to grow and evolve, it’s no surprise to see our colleagues transition into different chapters of their careers. In the case of our Senior Account Coordinator, Presley Price, the time has come to do just that! We’re so honored to have had the chance to work with Presley and to see her…
What is Google My Business? Have you heard about Google My Business? If you don’t currently own a Google My Business account or are unfamiliar with it, we guarantee you’ve used it in some capacity. For example, you’ve probably used Google to search for something along the lines of, “delicious chocolate, Huntsville, Alabama.” Or, you…
Did you know there are thousands of regularly used colors and millions more that can be distinguished by the human eye? Naming each color would be impossible. However, scientists have devised various systems of assigning numeric values to colors. These systems are called color models, and they provide precise methods for naming and reproducing exact…
Google Analytics (Analytics) is an invaluable tool for business owners and marketers as it enables insight into website user behavior, providing you with the data you need to make informed decisions and optimize your communications strategy. Analytics is useful for all businesses in Huntsville, but the platform has several tools designed specifically to benefit e-commerce…
Now more than ever, social media platforms are prioritizing videos in their algorithm. Video marketing in Huntsville has evolved over the past 10 years in Huntsville and will become more and more popular over time. Keep in mind, a great video is a visual representation of the story you want to tell your audience. What…
Happy Holidays from the Flourish team! The holiday season is one of our favorite times of the year, so to celebrate, we’ve collectively chosen to take our festivities to the next level. We know you’ve gotten to know our team in many settings. Whether it was at a networking event, a workshop, or in our…
In this digital age, determining if your marketing strategy is effective is easier now than ever before. From digital media, to print advertising, you can track everything if you put the right metrics in place from the start. The one platform every business should be using to closely track these metrics is Google Analytics. If…
Despite the power of social media and the ability it grants your company to tell its story and connect directly with your customers, media relations is still an important part of any strategic communications strategy. By incorporating media relations into your overarching communications plan, you can build brand awareness among your target audience and establish…
When it comes to the term “branding” most people generally think about how their company might be perceived by their client base, and while that should be a main focus of building brand awareness, business owners should not neglect the value of employer branding. The way companies recruit candidates and retain employees has changed. Social…